Reading Management/Shareholder misalignment in financial markets
Misalignment isn’t a moral category; it’s a math-of-power category. Execs reveal what they optimize: control over fairness; stability of narrative over truth of cash.
1) How misalignment actually shows up (reality, not narrative)
A) Pay before performance (PBP)
Revealed preference: outsized cash compensation and stock-based compensation (SBC) while total shareholder return (TSR) and return on invested capital (ROIC) lag peers.
Tells:
Rising SBC as a percentage of revenue
Option repricing and evergreen stock plans
“Retention” grants following performance misses
“Adjusted” metrics excluding the cost of growth
Outcome: management insulates its lifestyle; shareholders absorb dilution.
B) Empire-building over Returns
Revealed preference: serial mergers and acquisitions (M&A) with declining ROIC, ballooning goodwill, and recurring integration charges.
Tells:
“Strategic adjacency” rhetoric
Deal metrics highlight revenue, obscure post-tax cash flow
Earnouts reset repeatedly
“Transformational” acquisitions timed near bonus cycles
Outcome: a larger organization increases internal prestige and budget control — but reduces per-share value.
C) Metric Gaming (Goodhart’s Law in Practice)
Revealed preference: vanity key performance indicators (KPIs) such as gross merchandise value (GMV), “bookings”, or “adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA)” drift from economic reality.
Tells:
Daily active users (DAU) / monthly active users (MAU) rise while average revenue per user (ARPU) and cash conversion stagnate
Net revenue retention (NRR) polished via discounts
Backlog stuffed at quarter-end
Outcome: Narrative stability is prioritized over cash truth.
D) Cash Starvation / Capital Expenditure (CapEx) Vanity
Revealed preference: capital expenditure (CapEx) and operating expenditure (OpEx) defend headcount or territory rather than hurdle-based returns.
Tells:
Post-hoc return on investment (ROI) never audited
Cloud and software-as-a-service (SaaS) spend rising faster than revenue
“Platform rewrites” every 18–24 months
Outcome: career safety and budget protection override shareholder fairness.
E) Anti-takeover fortifications
Revealed preference: staggered boards, poison pills, supermajority voting rules, and golden parachutes.
Tells:
Sudden adoption after a price drop
“Long-term focus” rhetoric spikes
Outcome: control preserved regardless of performance.
F) Dual-Class Structures and Founder Worship
Revealed preference: low-float Class A shares carry governance risk while Class B/C shares lock perpetual control.
Tells:
“Founder control equals stability” narrative
Dual-class sunsets never occur
Buybacks used to offset SBC optics, not reduce share count
Outcome: executive stability outweighs fairness to owners.
G) Related-Party Transactions
Revealed preference: leases, consulting, or intellectual property (IP) licensing with entities tied to insiders.
Tells:
Footnotes use euphemisms
“Market rate” claims without comparables
Outcome: private siphons; public shareholders hold the bag.
H) Compliance Theater
Revealed preference: “Toned at the top” presentations while restatements, auditor churn, and control deficiencies persist.
Outcome: truth becomes a public-relations surface; stability becomes the key metric.
2) A hard-scoring rubric you can use (0–100 misalignment score)
Weight each category; higher = worse alignment.
SBC/Revenue % (last 12m)
<5% = 0, 5–10 = 5, 10–15 = 10, >15 = 15
Pay-Before-Performance Delta (CEO comp rank – TSR rank vs peers, 3 yrs)
≤0 = 0, 1–2 deciles = 5, 3–4 = 10, ≥5 = 15
ROIC vs Weighted Average Cost of Capital (WACC) (3 yr avg)
ROIC ≥ WACC+300bp = 0; flat = 5; −1–3% = 10; <−3% = 15
M&A Goodwill % total assets (and rising?)
<10% = 0; 10–25 = 5; 25–40 = 10; >40 = 15
Metric Quality (Adjusted EBITDA Add-backs / EBITDA)
<20% = 0; 20–40 = 5; 40–60 = 10; >60 = 15
Anti-Takeover Stack (poison pill, stagger, supermajority, dual-class)
none = 0; 1–2 = 5; 3–4 = 10; >4 = 15
Buyback Honesty (shares outstanding ↓ while SBC ↑?)
OS ↓ >3% p.a. net = 0; flat = 5; ↑ = 10; ↑ while buybacks touted = 15
Related-Party Dealings
none = 0; minor = 5; recurring/material = 10; multiple = 15
Interpretation
0–25 = Aligned
26–50 = Caution (“yellow zone”)
51–75 = Avoid unless special case
76–100 = Short / Underweight
3) Field Diagnostics (Fast “Reveal” Tests)
Capital allocation interview: Ask investor relations or CFO to rank buybacks, dividends, M&A, and organic reinvestment with explicit hurdle rates. No ROIC hurdle → red flag.
Post-mortem discipline: Request deal scorecards for last three acquisitions (promised vs delivered net present value). None = empire-building.
SBC truth test: “When will SBC / Revenue fall below X%?” If the answer cites “industry standard”, expect misalignment.
Buyback math: Is share count shrinking net of SBC? If not, it’s optics.
Board independence check: Count genuinely independent directors with capital-allocation expertise.
CEO compensation: ≥50% tied to relative TSR over 3–5 yrs with clawbacks? If not, expect pay-before-performance.
4) Patterns by archetype (so you can pre-judge)
Founder-king + dual-class: Pros — speed, long horizon. Cons — no governance recourse; watch for mission creep and cult KPIs.
Private-Equity Roll-Up: Pros — discipline early. Cons — fee extraction, goodwill bloat, maintenance CapEx under-reported.
Consultancy-Heavy Systems Integrator: Pros — revenue visibility. Cons — body-count growth incentives; productization lip-service; poor per-share math.
State-embedded platform: Pros — sticky, policy-aligned cash flows. Cons — optics risk around surveillance; watch SBC and buyback honesty.
5) Edge Cases (Avoid These Traps)
“We’re pre-profit; ignore ROIC.” Then SBC must fall and unit economics (customer-acquisition-cost payback, NRR, gross margin) must improve.
“Buybacks show confidence.” Not if they ignore valuation — then they destroy per-share value.
“It’s mission-driven.” Mission talk ≠ accountability. Real missions publish unit-level returns and clawbacks.
6) What “Good” Looks Like
ROIC ≥ WACC + 300 bp through cycles; hurdle rates disclosed
SBC / Revenue on a visible glidepath down; no repricing
TSR-weighted pay (3–5 yr TSR + ROIC / free-cash-flow per share), clawbacks, post-vest holding
Anti-cyclical buybacks with accretion math disclosed; shares outstanding declining net of SBC
Governance: no poison pill, de-staggered board, dual-class sunset ≤ 7 yrs, insider cash buys
Transparency: quarterly capital-allocation letters with deal scorecards
7) One-pager: The Alignment Quick Test
If management had to choose, would they pick:
Their control or your fairness? Check anti-takeover + dual-class structure.
Narrative stability or truth of cash? Examine add-backs + cash conversion.
Their pay or your total shareholder return? Assess PBP, SBC, and buyback honesty.
If two answers favor management → pass or short.
TL;DR
Misalignment isn’t a moral category; it’s a math-of-power category. Execs reveal what they optimize: control over fairness; stability of narrative over truth of cash. Your job is to read the reveal, not the rhetoric. Score it, and remember: when incentives and ideals conflict, incentives win 10/10.
None of this should be considered investment advice.
Other articles I’ve written on investing:
Public-Facing Elites: using Myth-Making Avatars in Investing
Investing in Stanford Graduates/Dropouts (Pattern Recognition)
Short Selling: Weaponized against some companies but not others
How people and systems handle complexity (investment implications)
What inflation/real-rate band maximizes system stability with minimal consent drawdown
Why Mainstream Media is pushing the debasement trade (Gold, Bitcoin)
What the financial system is designed to do (First Principles)
Constrained Efficient Market Hypothesis (how Prices get made)
Analyzing The Great Taking (systematic, global seizure of assets)
The Purpose of Mainstream Financial Media (read them like a book)
Inept Public Officials vs “Genius” Private Avatars (Investment Implications)
Current rails -> Regulated Stablecoins -> phased CBDCs (Investment Implications)
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